Antai professor Lu Lin illustrate the evolution of Human Resource Management (HRM) in China, using the case of Haier.
Applicants: 66Time commitment:
20minPace:
Self-pacedSubject:
Management ScienceLanguage:
EnglishLevel:
IntroductoryTopic (s):
HR ManagementChina's Haier Group has gone from near bankruptcy to a leading multinational brand, owner of GE Appliances, developing beyond manufacturing into entrepreneur/intrapreneurship. Prof Lu analyzes the company from cultural as well as strategic perspectives, focusing on the HRM logic supporting Haier's ecosystem. She reviews the Haier-developed management concept of rendanheyi, and illuminates the way the company merges Chinese cultural traditions with sound strategic practice.
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This short course takes a deep dive in the case of Haier Group, a leading Chinese brand, to illustrate the evolution of Human Resource Management (HRM) in China.