Tmall & Taobao and the Future of E-commerce

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Tmall & Taobao and the Future of E-commerce

The course offers an overview of China´s e-commerce landscape and as well as the development of Tmall & Taobao and the future of e-commerce.

Applicants: 369

Free

Enroll

THIS COURSE IS INCLUDED IN Doing Marketing in China Certificate Program

Time commitment:

2-3 hours/week, 2-4 weeks

Pace:

Self-paced

Subject:

Marketing

Language:

English

Level:

Introductory

Topic (s):

E-commerce

About this course

China is the largest e-commerce market globally in terms of both sales volume and sales penetration. In 2022, China´s online retail transactions reached $2.78 trillion, and are forecasted to reach $3.56 trillion by 2024. The development of Alibaba, with Taobao and Tmall as two major platforms within its ecosystem, has largely traced and even defined the evolution of e-commerce in China. This series offers an overview of the e-commerce landscape in China, as well as the significant changes taking places in consumption behaviors and consumption groups in China market. Yang reviews in depth the different phases of the evolution of E-commerce in China, some typical technology engines and features, and the Tmall flagship 2.0, to explain how Alibaba better engages with and offers more personalized experiences for customers.

Note: This course is for learning purpose only and does not represent views of Tmall. To protect intellectual property rights, course videos, documents, materials, etc. shall not be downloaded, transmitted, reproduced, and quoted in any form, and shall not be used for commercial purposes.

What you’ll learn

The scale and diversified landscape of e-commerce in China
Key trends of consumption behavior changes in China, particularly in consumer products industries, from the recent past until now
New consumption groups are shaping the market as future growth engines
Tmall and Taobao as two major e-commerce platforms within Alibaba´s digital commerce ecosystem, which provides digital infrastructure and services
The path of Alibaba´s evolution from marketplace to Direct-to-Consumer service platform
Typical technology engines and features in the evolution of Tmall e-commerce, supporting technology disruption

About the instructor(s)

Aaron Yang

Brand & Business Strategy Lead of Taobao & Tmall Group Brand Business Development Center Business Growth

Syllabus

Session
1

China E-commerce Landscape

This session provides an overview of the e-commerce market in China, including its diversified landscape, the significant consumption behavior changes taking place in China, and how new consumption groups are shaping the market as future growth engines
Session
2

Alibaba E-commerce and Tmall & Taobao

Alibaba is the major e-commerce player in China, while Tmall and Taobao are two major e-commerce platforms within the Alibaba Digital Commerce Ecosystem. This session gives a brief introduction of Alibaba as an ecosystem that provides enterprises with digital infrastructure and comprehensive digital commerce service.
Session
3

What the Future of E-commerce will be like

This session analyzes different phases of the evolution of e-commerce in China and looks into the future from the perspective of Alibaba's development. Some typical new technology engines and features Alibaba employed in recent years, such as personalized page, databank and livestreaming, are illustrated in depth. Yang also introduces the flagship store 2.0, to demonstrate how Alibaba better engages with and offers more personalized experiences for customers.
Session
4

Tmall & Taobao and the Future of E-commerce Quiz

Please respond to all questions. A passing grade of 70/100 is required, but you are allowed 5 attempts to pass the quiz. You have one year's time to complete your quiz since successful registration of the course/program.

REVIEWS

6 Ratings

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Aleksena watched
Aug 24, 2024 12:03:07

Thank you for the course
Niki watched
Jul 24, 2024 22:30:29

The lecture was very interesting and I got to learn many things!
Fominykh Veronika watched
Jul 23, 2024 22:02:54

The program proved to be very informative and useful for understanding current trends and the future development of e-commerce in China. It was a pleasure to hear a detailed analysis of the Taobao and Tmall markets, as well as learn about Alibaba's significant achievements in this field. I would particularly like to highlight the deep understanding of consumer trends, such as the polarization of needs and the explosive growth of digital technologies along the purchasing path. The program also provided valuable insights into the new consumption drivers, such as Generation Z, senior citizens, and the middle class. Overall, the program offered an excellent opportunity to delve into the world of Chinese e-commerce and gain valuable knowledge for future business strategies.
Ayman watched
Jun 19, 2024 02:42:36

Very goodوThe article provides a compelling overview of the dynamic landscape of e-commerce, with Tmall and Taobao at the helm of innovation and growth. It highlights the pivotal role these platforms play in shaping consumer behavior and the future of online shopping. The insights into the integration of advanced technologies and the emphasis on consumer experience are particularly noteworthy, painting a picture of a future where e-commerce is not just a transactional space but a holistic and immersive ecosystem. Kudos to the author for capturing the essence of this digital evolution.
Mariam Khatiashvili-Gurgenidze watched
May 10, 2024 00:06:06

I enjoyed the course, it gave me insight into China's E-commerce market and its development opportunities.
Miriam watched
Apr 27, 2024 01:01:40

Very good, thanks