China is the largest e-commerce market globally in terms of both sales volume and sales penetration. In 2022, China´s online retail transactions reached $2.78 trillion, and are forecasted to reach $3.56 trillion by 2024. The development of Alibaba, with Taobao and Tmall as two major platforms within its ecosystem, has largely traced and even defined the evolution of e-commerce in China. This series offers an overview of the e-commerce landscape in China, as well as the significant changes taking places in consumption behaviors and consumption groups in China market. Yang reviews in depth the different phases of the evolution of E-commerce in China, some typical technology engines and features, and the Tmall flagship 2.0, to explain how Alibaba better engages with and offers more personalized experiences for customers.

Note: This course is for learning purpose only and does not represent views of Tmall. To protect intellectual property rights, course videos, documents, materials, etc. shall not be downloaded, transmitted, reproduced, and quoted in any form, and shall not be used for commercial purposes.