The course offers an overview of China´s e-commerce landscape and as well as the development of Tmall & Taobao and the future of e-commerce.Applicants: 31
China is the largest e-commerce market globally in terms of both sales volume and sales penetration. In 2022, China´s online retail transactions reached $2.78 trillion, and are forecasted to reach $3.56 trillion by 2024. The development of Alibaba, with Taobao and Tmall as two major platforms within its ecosystem, has largely traced and even defined the evolution of e-commerce in China. This series offers an overview of the e-commerce landscape in China, as well as the significant changes taking places in consumption behaviors and consumption groups in China market. Yang reviews in depth the different phases of the evolution of E-commerce in China, some typical technology engines and features, and the Tmall flagship 2.0, to explain how Alibaba better engages with and offers more personalized experiences for customers.
Note: This course is for learning purpose only and does not represent views of Tmall. To protect intellectual property rights, course videos, documents, materials, etc. shall not be downloaded, transmitted, reproduced, and quoted in any form, and shall not be used for commercial purposes.
This session provides an overview of the e-commerce market in China, including its diversified landscape, the significant consumption behavior changes taking place in China, and how new consumption groups are shaping the market as future growth engines
Alibaba is the major e-commerce player in China, while Tmall and Taobao are two major e-commerce platforms within the Alibaba Digital Commerce Ecosystem. This session gives a brief introduction of Alibaba as an ecosystem that provides enterprises with digital infrastructure and comprehensive digital commerce service.
This session analyzes different phases of the evolution of e-commerce in China and looks into the future from the perspective of Alibaba's development. Some typical new technology engines and features Alibaba employed in recent years, such as personalized page, databank and livestreaming, are illustrated in depth. Yang also introduces the flagship store 2.0, to demonstrate how Alibaba better engages with and offers more personalized experiences for customers.
Please respond to all questions. A passing grade of 70/100 is required, but you are allowed 5 attempts to pass the quiz. You have one year's time to complete your quiz since successful registration of the course/program.