The uniqueness of consumers, branding and marketing channels in China make marketing in China a must-learn subject. With insights from ACEM faculty and Taobao Tmall experts, this program introduces the essentials of marketing in China – how the Chinese market and marketing have evolved with the emerging business innovation and technological disruption of the digital era.
Start Dates
Enroll immediately
Language
English
Format
100% Online
Commitment
2-3 hours/week
Duration
2-4 weeks/course
Certificate
Doing Marketing in China Certificate Program COURSES (8)
What you’ll learn
- Overview of the Chinese market, Chinese consumers and marketing practice in China
- How marketers in China developed new models to cope with the rapidly changing environment in the Chinese market
- New retailing in China – business innovations and practices adopted in China's retail sector
- The rapidly evolving and world-leading landscape of e-commerce in China and the equally rapid evolution of Taobao Tmall, one of Alibaba's major e-commerce platforms
- Trends, methodology and frameworks for branding and selling in the digital age
- In-depth case studies revealing the underlying business logic of effective marketing in China
WHAT YOU EARN
Complete all courses and quizzes of this program to earn a
Certificate in Doing Marketing in China Certificate Program
WHO SHOULD APPLY
- Students in marketing
- Early- to mid-career marketing professionals
- Aspiring managers interested in Chinese market
- Marketing professionals
- Company owners or Entrepreneurs
questions?
If you're thinking about taking your learning to the next level, we can help. Request more information now.
THANK YOU FOR YOUR INTEREST IN DBIC ONLINE
We welcome the opportunity to discuss your interest and better respond to your needs.
Request more info
Tel:+86 021-52301232 Email: dbic_acem@sjtu.edu.cn Address: 1954 Huashan Road, Shanghai, 200030, China PRC
Copyright© 2021 Antai College of Economics & Management, Shanghai Jiao Tong University 沪交ICP备20210405
