We welcome Mr Shaun Chong for a dialogue with our professor Li Chengzhang about the evolution of traditional bricks-and-mortar department stores and the challenges and opportunities for onsite retailing in China. They review the structural changes in retailing, new e-commerce platforms such as live-streaming sales and building a retail metaverse. Mr Chong and Professor Li also have suggestions for both investors and young professionals interested in starting a venture or career in China.
This session talks about the industrial changes in retailing and introduces the challenges brought to the traditional shopping mall operators by the emerging new ways of e-commerce with a special mentioning of the Covid-19 pandemic.
This session discusses the impact and market potential of bricks-and-mortar stores amid the tide of digitalization in the retailing industry. It also offers inspiring advice for both investors and individuals who are interested in doing business in China.