The Cross-Ocean B2B Sector & Chinese GMs of MNCs in China

View All Courses

The Cross-Ocean B2B Sector & Chinese GMs of MNCs in China

Featuring Ms Allison Cui, Asia General Manager of Milliken Floor Covering´s business division

Applicants: 9

Free

Enroll

Time commitment:

45 min

Pace:

Self-paced

Subject:

Executive Dialogue

Language:

English

Level:

Introductory

Topic (s):

Strategic Management

About this course

Antai professor Shi Xianwei discusses the development of MNCs in China, and Milliken´s growth in particular, with Ms Cui. The pair review challenges and advantages of MNCs in the China market, keys for market entry, essential points for MNCs to remain competitive and the rapidly changing preferences of Chinese consumers. They also consider the problems of Chinese businesses expanding abroad. Finally, the two review female career development in China.

What you’ll learn

The business and development of a portfolio MNC
The challenges and advantages of MNCs in China, and the keys for them to retain competitiveness
The challenges and opportunities for Chinese companies going global
The HR challenges facing a MNC when entering the Chinese market
Female career development and leadership

About the instructor(s)

Allison Cui

VP & General Manager of Milliken Floor Covering Asia

Xianwei Shi

Assistant Professor at Antai College of Economics and Management of Shanghai Jiao Tong University

Syllabus

Session
1

Positioning and Challenges of Milliken

This session begins with an introduction of Allison the speaker and Milliken the company. Then it goes further to talk about the positioning and challenges facing an MNC that is enhancing its business profile in China.
Session
2

Strategic Development of MNCs

This session discusses the challenges and opportunities for Chinese companies going global, HR challenges for MNCs and long-term strategy of Milliken followed by advice for young professionals especially from a female leader's perspective.