The Cross-Ocean B2B Sector & Chinese GMs of MNCs in China

Featuring Ms Allison Cui, Asia General Manager of Milliken Floor Covering´s business division

Applicants: 12
Free

Time commitment:

45 min

Pace:

Self-paced

Language:

English

Level:

Introductory

About this course

Antai professor Shi Xianwei discusses the development of MNCs in China, and Milliken´s growth in particular, with Ms Cui. The pair review challenges and advantages of MNCs in the China market, keys for market entry, essential points for MNCs to remain competitive and the rapidly changing preferences of Chinese consumers. They also consider the problems of Chinese businesses expanding abroad. Finally, the two review female career development in China.

What you’ll learn

  • The business and development of a portfolio MNC
  • The challenges and advantages of MNCs in China, and the keys for them to retain competitiveness
  • The challenges and opportunities for Chinese companies going global
  • The HR challenges facing a MNC when entering the Chinese market
  • Female career development and leadership

About the instructor(s)

Allison Cui

VP & General Manager of Milliken Floor Covering Asia

Xianwei Shi

Assistant Professor at Antai College of Economics and Management of Shanghai Jiao Tong University

Syllabus

  • Session

    1

    Positioning and Challenges of Milliken

    This session begins with an introduction of Allison the speaker and Milliken the company. Then it goes further to talk about the positioning and challenges facing an MNC that is enhancing its business profile in China.

  • Session

    2

    Strategic Development of MNCs

    This session discusses the challenges and opportunities for Chinese companies going global, HR challenges for MNCs and long-term strategy of Milliken followed by advice for young professionals especially from a female leader's perspective.

REVIEWS

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  • 宋瑞 测试 watched

    Nov 30, 2022 12:09:48

    it is a nice course, give me a lot fo knowladge!!!!