History and Prospects for European Companies in China

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History and Prospects for European Companies in China

Featuring Mr Jörg Wuttke, President of the EU Chamber of Commerce in China, VP & Chief Representative of BASF China Company Ltd.

Applicants: 34

Free

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Time commitment:

34min

Pace:

Self-paced

Subject:

Executive Dialogue

Language:

English

Level:

Introductory

Topic (s):

Macro Economy / Sustainable Development

About this course

We welcome Mr Jörg Wuttke, who has been working in China for more than 30 years, for a dialogue with Professor Yin Haitao. Wuttke discusses the role of the EU Chamber of Commerce in China and shares his insights from the perspective of the chemical industry. The discussion covers China's rapid growth, the EU´s presence in China, corporate strategy, localization, challenges facing MNCs, opportunities for future development, and the implications of sustainability initiatives for the chemical industry. Wuttke also offers some advice for young professionals seeking engagement with China.

What you’ll learn

Stories of China business decades ago
The development of BASF in China
The challenges and strategies of MNCs in China
Market potential in both Europe and China
The business environment for European companies in China
How both MNCs and individuals can engage with China more effectively

About the instructor(s)

Jörg Wuttke

President of the EU Chamber of Commerce in China Vice President & Chief Representative of BASF China Company Ltd.

Haitao Yin

Professor and Vice Dean at Antai College of Economics and Management of Shanghai Jiao Tong University

Syllabus

Session
1

Development and Localization of BASF

This session introduces the development of BASF, the challenges that MNCs such as BASF faced and the solutions to the problems during its localization in China.
Session
2

Business Environment and Prospects for European Companies

This session explores the business environment and prospects of European companies in China and offers suggestions for the young professionals and companies in terms of doing business in China.