History and Prospects for European Companies in China

Featuring Mr Jörg Wuttke, President of the EU Chamber of Commerce in China, VP & Chief Representative of BASF China Company Ltd.

Applicants: 84

Time commitment:








About this course

We welcome Mr Jörg Wuttke, who has been working in China for more than 30 years, for a dialogue with Professor Yin Haitao. Wuttke discusses the role of the EU Chamber of Commerce in China and shares his insights from the perspective of the chemical industry. The discussion covers China's rapid growth, the EU´s presence in China, corporate strategy, localization, challenges facing MNCs, opportunities for future development, and the implications of sustainability initiatives for the chemical industry. Wuttke also offers some advice for young professionals seeking engagement with China.

What you’ll learn

  • Stories of China business decades ago
  • The development of BASF in China
  • The challenges and strategies of MNCs in China
  • Market potential in both Europe and China
  • The business environment for European companies in China
  • How both MNCs and individuals can engage with China more effectively

About the instructor(s)

Jörg Wuttke

President of the EU Chamber of Commerce in China Vice President & Chief Representative of BASF China Company Ltd.

Haitao Yin

Professor and Vice Dean at Antai College of Economics and Management of Shanghai Jiao Tong University


  • Session


    Development and Localization of BASF

    This session introduces the development of BASF, the challenges that MNCs such as BASF faced and the solutions to the problems during its localization in China.

  • Session


    Business Environment and Prospects for European Companies

    This session explores the business environment and prospects of European companies in China and offers suggestions for the young professionals and companies in terms of doing business in China.



2   Ratings

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  • Manfred Goerk watched

    Jun 20, 2024 18:48:05

    我学到了很多。 一位非常有能力的专家。

  • CL Loke watched

    Jun 1, 2024 19:30:36

    Excellent insights from Mr Wuttke especially on the policies within China that are not encouraging for foreign investments into China. Business and trade are bi-lateral and hence having good policies that benefits 2 countries will enhance business and trade opportunities