Antai professor Zhang Shuo and Mr Gu discuss China´s retail food sector overall and Hormel´s presence and growth here in particular. Gu, a native of Shanghai, has developed his career in Hormel over nearly 20 years and shares his thoughts about the retail environment in China, especially the transformative effect of O2O and e-commerce, and about Hormel´s China-specific innovation strategy. They also discuss how innovations in China's food sector are leading to advances in other markets.
This session talks about how Hormel develops its business in China. With discussions on the new retailing environment, it further dives into the marketing strategies of Hormel and the challenges confronting the company in the omni-channel era.
This session explores the omni-channel marketing strategy and two-layer product strategy of Hormel China and further illustrates on how Hormel's China innovation goes beyond China.