The Food Sector in China

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The Food Sector in China

Featuring Mr Norman Gu, General Manager of Hormel China

Applicants: 13

¥Free

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Time commitment:

55min

Pace:

Self-paced

Subject:

Executive Dialogue

Language:

English

Level:

Introductory

Topic (s):

Strategic Marketing / New Media Marketing

About this course

Antai professor Zhang Shuo and Mr Gu discuss China´s retail food sector overall and Hormel´s presence and growth here in particular. Gu, a native of Shanghai, has developed his career in Hormel over nearly 20 years and shares his thoughts about the retail environment in China, especially the transformative effect of O2O and e-commerce, and about Hormel´s China-specific innovation strategy. They also discuss how innovations in China's food sector are leading to advances in other markets.

What you’ll learn

The localization of a multi-national food company, and the challenges of a MNC in China's new retailing era
Hormel's successful sales and marketing practices, including their omni-channel strategy
The eco-system and business trends in China retailing
How innovation and strategies in China influence developments in the rest of the world

About the instructor(s)

Norman Gu

General Manager of Hormel Foods China

Shuo Zhang

Assistant Professor at Antai College of Economics and Management of Shanghai Jiao Tong University

Syllabus

Session
1

Challenges and Development of Hormel in China

This session talks about how Hormel develops its business in China. With discussions on the new retailing environment, it further dives into the marketing strategies of Hormel and the challenges confronting the company in the omni-channel era.
Session
2

China Innovation for the Global Market

This session explores the omni-channel marketing strategy and two-layer product strategy of Hormel China and further illustrates on how Hormel's China innovation goes beyond China.