History of MNCs in China & Challenges and Opportunities for the Future

Featuring Mr Kenneth Jarrett, Senior Advisor at the Albright Stonebridge Group

Applicants: 68
Free

Time commitment:

40min

Pace:

Self-paced

Language:

English

Level:

Introductory

About this course

We welcome Mr Kenneth Jarrett for a dialogue with our Professor Yin Haitao about some fundamental changes in the development of China, the macro environment today, mistakes MNCs generally make, the challenges they face, and some approaches MNCs can use to succeed here. Jarrett and Professor Yin delve into matters such as the specifics of Chinese consumer behavior and localization, and they review industries with promising futures.

What you’ll learn

  • Change and development in China and its business implications
  • Successful stories of American MNCs in China
  • Common mistakes that MNCs have made
  • Differences in U.S. and Chinese consumer behavior
  • Challenges and different practices in localization
  • Promising industry sectors in China

About the instructor(s)

Kenneth Jarrett

Senior Advisor of Albright Stonebridge Group

Haitao Yin

Professor and Vice Dean at Antai College of Economics and Management of Shanghai Jiao Tong University

Syllabus

  • Session

    1

    Challenges and Successes of MNCs in China

    This session talks about the impressive changes in China together with the business implications from multiple perspectives. It also discusses the challenges facing MNCs and shares successful stories of American MNCs in China.

  • Session

    2

    Localization and Market Prospects

    This session shares experiences of localization of MNCs in China and offers insights on the challenges and opportunities of doing business in China both for enterprises and individuals.