Market Segmentation

Learn how to describe the segmented market and the phenomena in it.

Applicants: 263
Free

Time commitment:

1-2 hours/week, 1-2 weeks

Pace:

Self-paced

Language:

Chinese

Level:

Advanced

About this course

This course focuses on how to describe the segmented market and the phenomena in it. It provides three examples of analyzing segmented market. It also explains the concept and basic expressions for describing a market phenomenon.

What you’ll learn

  • Professional vocabulary and expressions related to market and segmentation
  • Common expressions used to describe market segmentation
  • Expressions to describe market phenomena
  • Structure of market analysis in Chinese
  • Theories and methods of the market segmentation
  • Real-life cases of market phenomena in China and the world market

About the instructor(s)

Mo Duan

Teacher of the Center for International Chinese Education School of Humanities, Shanghai Jiao Tong University

Syllabus

  • Session

    1

    Warm-up: The Products and Their Target Customers

    Before a new employee training event, the manager and new employees talk about the company's products.

  • Session

    2

    Text Learning: New Phenomena in the Segmented Markets

    This session introduces the structure of the text as well as the skills used in the text to describe the market phenomenon.

  • Session

    3

    Language Learning: Describing Market Phenomenon

    Market phenomena refers to the observable patterns, trends, or events that take place in a market or economy. This session focuses on three types of phenomena and the expressions associated with them.

  • Session

    4

    Market Segmentation Quiz

    Please respond to all questions. A passing grade of 70/100 is required, but you are allowed 5 attempts to pass the quiz. You have one year's time to complete your quiz since successful registration of the course/program.