Market Segmentation

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Learn how to describe the segmented market and the phenomena in it.

Applicants: 260

Free

Enroll

THIS COURSE IS INCLUDED IN Advanced Business Chinese: In the Market Program

Time commitment:

1-2 hours/week, 1-2 weeks

Pace:

Self-paced

Subject:

Business Chinese

Language:

Chinese

Level:

Advanced

Topic (s):

Strategic Marketing

About this course

This course focuses on how to describe the segmented market and the phenomena in it. It provides three examples of analyzing segmented market. It also explains the concept and basic expressions for describing a market phenomenon.

What you’ll learn

Professional vocabulary and expressions related to market and segmentation
Common expressions used to describe market segmentation
Expressions to describe market phenomena
Structure of market analysis in Chinese
Theories and methods of the market segmentation
Real-life cases of market phenomena in China and the world market

About the instructor(s)

Mo Duan

Teacher of the Center for International Chinese Education School of Humanities, Shanghai Jiao Tong University

Syllabus

Session
1

Warm-up: The Products and Their Target Customers

Before a new employee training event, the manager and new employees talk about the company's products.
Session
2

Text Learning: New Phenomena in the Segmented Markets

This session introduces the structure of the text as well as the skills used in the text to describe the market phenomenon.
Session
3

Language Learning: Describing Market Phenomenon

Market phenomena refers to the observable patterns, trends, or events that take place in a market or economy. This session focuses on three types of phenomena and the expressions associated with them.
Session
4

Market Segmentation Quiz

Please respond to all questions. A passing grade of 70/100 is required, but you are allowed 5 attempts to pass the quiz. You have one year's time to complete your quiz since successful registration of the course/program.