Learn how to present the business ideas and behaviors of brand building in Chinese.
Applicants: 263Time commitment:
1-2 hours/week, 1-2 weeksPace:
Self-pacedSubject:
Business ChineseLanguage:
ChineseLevel:
AdvancedTopic (s):
BrandingBrand is a critical intangible asset for any business. This course focuses on how to give a brief introduction to the ideas and behaviors of brand building in Chinese. It explains the discourse structure of a text that tells the story of creating and building a Chinese brand. It also provides some skills on how to briefly introduce business behaviors.
1
In a marketing class, the students analyzed some sports marketing cases of Chinese brands.
2
This session introduces the structure of the text as well as some skills of introducing business behaviors used in the text.
3
This session focuses on how to describe a business behavior using the 5Ws and how to describe behaviors in a logical order.
4
Please respond to all questions. A passing grade of 70/100 is required, but you are allowed 5 attempts to pass the quiz. You have one year's time to complete your quiz since successful registration of the course/program.