Antai professor Jifeng Luo provides an overview of e-commerce and platform companies' development in China, and discusses how the development of e-commerce has affected the overal Chinese economy and marketplace.
Applicants: 55Professor Luo uses a substantial body of data to demonstrate the rapid evolution of Chinese online retailing, over time and demographically, and the trends of the market. He also considers in some depth the nature of platform enterprises here, with particular focus on the BAT (Baidu, Alibaba and Tencent) and TMD (Toutiao, Didi and Meituan).
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E-commerce and E-commerce platform companies have developed significantly in China. This course offers an overview of E-commerce in China and demonstrates how it impacts the market in China.
4 Ratings
Good presentation. Thank you
The course gives various information about ecommerce in China.
A very detailed overview of the Chinese market insight and why they are the winner in their respective field.
Very good, great experience