E-commerce in China
Antai professor Jifeng Luo provides an overview of e-commerce and platform companies' development in China, and discusses how the development of e-commerce has affected the overal Chinese economy and marketplace.
Applicants: 25
About this course
Professor Luo uses a substantial body of data to demonstrate the rapid evolution of Chinese online retailing, over time and demographically, and the trends of the market. He also considers in some depth the nature of platform enterprises here, with particular focus on the BAT (Baidu, Alibaba and Tencent) and TMD (Toutiao, Didi and Meituan).
What you’ll learn
- The overall development of e-commerce in China
- The specific features of platforms enterprises
- Likely trends in China's e-commerce
- Case examples of the major players in the sector
About the instructor(s)
Jifeng Luo
Associate Professor at Antai College of Economics and Management of Shanghai Jiao Tong UniversitySyllabus
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Session
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E-commerce in China
E-commerce and E-commerce platform companies have developed significantly in China. This course offers an overview of E-commerce in China and demonstrates how it impacts the market in China.
REVIEWS
2 Ratings
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Jawad Ali watched
Apr 15, 2024 17:08:39
A very detailed overview of the Chinese market insight and why they are the winner in their respective field.
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Unekwu Abuh watched
Oct 10, 2023 20:25:23
Very good, great experience
Tel:+86 021-52301232 Email: dbic_acem@sjtu.edu.cn Address: 1954 Huashan Road, Shanghai, 200030, China PRC
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