E-commerce in China

Antai professor Jifeng Luo provides an overview of e-commerce and platform companies' development in China, and discusses how the development of e-commerce has affected the overal Chinese economy and marketplace.

Applicants: 55
Free

Time commitment:

15min

Pace:

Self-paced

Language:

English

Level:

Introductory

Topic (s):

E-commerce

About this course

Professor Luo uses a substantial body of data to demonstrate the rapid evolution of Chinese online retailing, over time and demographically, and the trends of the market. He also considers in some depth the nature of platform enterprises here, with particular focus on the BAT (Baidu, Alibaba and Tencent) and TMD (Toutiao, Didi and Meituan). 

What you’ll learn

  • The overall development of e-commerce in China
  • The specific features of platforms enterprises
  • Likely trends in China's e-commerce
  • Case examples of the major players in the sector

About the instructor(s)

Jifeng Luo

Associate Professor at Antai College of Economics and Management of Shanghai Jiao Tong University

Syllabus

  • Session

    1

    E-commerce in China

    E-commerce and E-commerce platform companies have developed significantly in China. This course offers an overview of E-commerce in China and demonstrates how it impacts the market in China.

REVIEWS

4.75

4   Ratings

  • 75%
  • 25%
  • 0%
  • 0%
  • 0%
  • Aleksena watched

    Aug 28, 2024 15:08:05

    Good presentation. Thank you

  • ashleypham watched

    May 7, 2024 18:32:27

    The course gives various information about ecommerce in China.

  • Jawad Ali watched

    Apr 15, 2024 17:08:39

    A very detailed overview of the Chinese market insight and why they are the winner in their respective field.

  • Unekwu Abuh watched

    Oct 10, 2023 20:25:23

    Very good, great experience