Meet faculty and executives from industry with diverse expertise in China business practices
Antai College of Economics and Management
Shanghai Jiao Tong University
Shuo Zhang is an Assistant Professor of Marketing at Antai College of Economics and Management (ACEM) of Shanghai Jiao Tong University (SJTU).
He received his Ph.D. in Economics from Washington University in St. Louis. Prior to getting his doctor's degree, he received his B.A. in Economics and graduate with honor from Shanghai Jiao Tong University. He has received several honorary awards, including Best Student Paper Award, China Marketing International Conference from China Marketing International Conference.
His research mainly focuses on quantitative marketing models, Data-driven digital platform policy, digital platform consumer decisions in online marketing, and Optimal pricing policy. His research has appeared in Marketing Science etc. He teaches marketing engineering and marketing models, and new retailing courses at ACEM, SJTU.